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The 7 Biggest Case-Study Mistakes...and How to Fix Them

A case study—also known as a case history or success story—serves as a powerful marketing tool for any company or organization. It offers a substantial advantage over other kinds of marketing materials because it carries a lot of credibility. Three attributes of a case study bring about that high level of credibility:

Subtle salesmanship. A case study does not take the self-promoting or hard-sell approach that can turn some prospects off. Removing the obvious sales tone increases credibility.

Third-party validation. A case study is told from a satisfied customer's point of view using, to some extent, that customer's own words. The result, again, is instant credibility because you're not bragging about your own product or service—your customer is doing it for you. (And, at the same time, your customer receives free publicity—a great incentive for agreeing to the case study!)

Useful information. A case study is more likely to be read than, say, an ad or sales letter because it's informative. It showcases how your product or service was the perfect solution to a real-world challenge. Again, an informative piece, as opposed to an obvious sales piece, offers credibility. Present useful, seemingly objective information, and you're more apt to get past a reader's skepticism.

But to reap the maximum benefit, your case study must not only incorporate those three attributes, it must also be structured and written just right. That's what my special report will help you do ... every time.

Ask for your own free, no-obligation copy today
by sending me an e-mail at hansvan@gmail.com.

Or call me at 864-967-4087. It's as easy as that.

In your e-mail, please include your name, title, and company. I'll never rent or sell your e-mail address or other contact information — that's a promise.

You will receive your report as a PDF file, which requires Adobe Acrobat Reader (which can be downloaded free from the Web at www.adobe.com/products/reader.)

 

 

 

 

 

Hans VanderKnyff
Business and Technology Writer

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Copyright © 2008 by Hans VanderKnyff. All rights reserved.